Origin
Farm & Food Marketing: Training for Technical Assistance Providers was originally developed by Good Egg Marketing for the Rio Grande Colonias USDA Regional Food Business Center, which operated from 2022 through 2026. Good Egg Marketing is making the materials publicly available with the approval of Valerie Venecia, the Center’s former Program Director.
Who the Training Is For
The curriculum was designed to help business consultants and technical assistance providers offer marketing advice and support to their farm and food clients.
It is not intended as a self-guided marketing course for farm and food business owners.
How to Use the Materials
This train-the-trainer curriculum can be presented as four three-hour sessions, either in person or online. It can also be edited into shorter sessions or used for self-study by TA providers.
The curriculum is divided into four modules: Applying the “6 Ps” of Marketing; Customers, Competition, and Branding; Planning and Measuring Success; and Mastering Three Key Marketing Goals. Each module includes a slide presentation, facilitator guidance, exercises, and worksheets.
About the Developer
The curriculum was developed by Myrna Greenfield, founder and Top Egg at Good Egg Marketing. (That’s me!) I provided business and marketing services and training for farm and food businesses and organizations for 15 years.
I’m also the author of Marketing Your Farm: A Practical Guide to Attracting Local Customers and Increasing Sales (Savvy Press, 2022), which is also available from Amazon. I retired in 2026 and decided to make this content freely available. For more information, visit goodeggmarketing.com.
License and Use of Images
Except where otherwise noted, the original instructional content is licensed under the Creative Commons Attribution 4.0 International License. You may use and share the complete, unmodified presentations, including their embedded images, as provided.
Photographs, illustrations, logos, trademarks, and other image materials are not covered by the Creative Commons license and may not be extracted or reused separately. If you adapt a presentation, replace its images unless you have separate permission for your intended use.
Use of AI
Generative AI tools were used during the development of some materials, and a few activities offer AI as an optional tool. This website was created with the assistance of ChatGPT.
The curriculum does not require participants or facilitators to use AI, and the activities can be adapted for use without it.
Questions?
If you have questions about using or adapting these materials—including the image-use terms—please contact Myrna Greenfield.